Wiglaf and MacArthur Speech Analysis free essay sample

Wigwag and Macarthur speeches were both toward soldiers and were both very motivating. However, there are many differences between the two when it comes to the purpose, tone and syntax elements. Wigwag is furious with these warrior Seats because they have abandoned Beowulf. HIS Intent is to either encourage them to re-join Beowulf and himself In fighting the dragon or to make them feel guilty for their cowardly behavior as warriors. He also exemplifies the importance of being loyal to your leader. Macarthur has more to do with speaking of patriotism and what the soldiers duty Is.He wants to bring to the able the history of the American soldier and explain why he or she Is still Important In todays society. The tone of Wigwag;s speech Is accusatory, critical, but whimsical at times because he reminds them of times In the Mead Hall when they promised to serve Beowulf with their lives. We will write a custom essay sample on Wiglaf and MacArthur Speech Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Macarthur tone Is Inspiring and motivational, yet mournful and powerful when talking about the debts American soldiers have paid. Wigwags speech had a lot of words like boasting, swore, trusting, promises, to evoke a sense of guilt in his audience.Wigwag is a soldier, therefore, he uses a lot of tattle language, which affects the diction. The last two lines make concrete the image of Wigwag, a soldier, using the words helmet, sword, Bernie and battle dress. The use of pathos is used more in Macarthur speech. His primary usage of pathos can be seen in his guarantee of betterment under the circumstances that the cadets maintain the values instilled in them by the West Point Military Academy. This promise of gain can be seen in Macarthur phrase, Duty, Honor, Country: Those three hallowed words reverently dictate what you ought to be, what you can be, what oh will be. MacArthur uses ethos through his use of personal experience and credentials in order to show that he too has been in the same position as the cadets there that day and that by upholding the values instilled in him during his time at West Point he had managed to become the man he was. Some would say both speeches would be about the same because the audiences are very similar. Wigwag became the hero, whereas MacArthur was already a hero. The contrast between the two speeches unquestionably overpowers the comparison. Wigwag and MacArthur Speech AnalysisBy Whitley-Miller His intent is to either encourage them to re-join Beowulf and himself in fighting the with speaking of patriotism and what the soldiers duty is. He wants to bring to the table the history of the American soldier and explain why he or she is still important in todays society.

music in the 80s essays

music in the 80's essays The 80s were very important years in music history. Known as the decade of excess, the 80s brought a more visual experience to music. From fireworks at concerts to MTV, the 80s made sitting next to the radio a thing of the past. Musicians became more into their image then ever before. The 60s were the natural, feel good music era. The 70s were the dance crazed disco era. By the time the 80s rolled around, people needed something new and crazy. Peoples hair was outrageous, and the 80s got the name, the big hair decade from this. Bright colors and flashy clothes were also the craze. Hair and clothes were a direct reflection of the music people listened to. I WANT MY MTV!! was the cry from thousands of teens during the 80s. MTV, otherwise known as music television, brought videos along with music to TV. MTV brought the artist closer to their fans by being in their homes and showing how they look, along with how they sound. The term VJ also came about when MTV needed host or, video jockeys instead of DJs. MTV became a place where unknown artists could become huge. Some of these artists are still known today like Madonna, Duran Duran, Devo, The Police, Prince, Michael Jackson, R.E.M., Public Enemy, and many more. The music video brought a new style of life to peoples homes. Hair and clothing were very much effected but also cars, sports, and other subjects were effected. After seeing rock stars drive American muscle cars in their videos, people went and bought Mustangs, Novas, T-birds, and Corvettes. Even sports stars wanted a part of music. Many athletes would be in videos to show their support to their favorite artist. The post-disco decade brought more wild music, and dancing to America. Rock and Roll was the biggest form of music at the beginning of the decade. Rock and Rolls fans were most ...

International Marketing Essay Example | Topics and Well Written Essays - 2500 words - 7

International Marketing - Essay Example This marketing plan identifies a new marketing strategy for the organisation in order to improve its contemporary image. The plan recommends an integrated marketing communications strategy involving many elements of public relations theory and practice. Currently, the mission of the London’s Ships of Historic Interest Partnership is to â€Å"provide a valuable source of information and inspiration, as well as facilities to inform and educate the public on our need of the sea† (londonships.org.uk 2010, p.1). In most respects, the current communications strategy is that of information exchange as a primary goal. This is not working effectively to build consumer interest and raise revenues needed to offset the costs of renovation in order to make these old vessels gleam with modern appeal to diverse consumer audiences. They key is to change the marketing message being delivered. The objectives of the new and enhanced marketing strategy are to remove the emphasis on education and information, making the venue appear more exciting and relevant to the needs of a new style of consumer target group. The goal is to increase revenues by 30-40 percent within one year, using a blend of public relations strategies and modernised communication practices. The plan anticipates turning the attraction around from being a niche activity to a broad-based tourist hotspot that appeals to mass markets with varying demographics and lifestyle values. Reassessment of current marketing strategy led to a variety of marketing literature that was mainly focused on the use of Internet tools, from website development to use of social networking tools as the main focus for promotion. However, this strategy had no direct linkage to relevant tourism sites and therefore was an inferior promotional strategy. This could be due to the fact that the current target market is misaligned with revenue goals,

Develop a Vision, Mission, Philosophy, and Program Evaluation (2) Coursework

Develop a Vision, Mission, Philosophy, and Program Evaluation (2) - Coursework Example This paper proposes the vision, mission, philosophy and program evaluation of a developmentally-appropriate early childhood education program for children aged 2-6 years with the objective of developing confident, independent, creative and competent children, with the collaboration of their parents and families. The proposed early childhood education program shall offer a high quality early childhood education program that provides young learners with developmentally-appropriate activities to develop their knowledge and skills. With a strong home-school partnership, the program aims to cultivate confidence, independence, confidence and creativity in young children so they grow to be ready to succeed in a globally competitive world. There were several considerations in coming up with this vision for an early childhood education program. The first consideration is the nature of the child and how he learns. Lilian Katz (2003) recommends looking into children’s perspectives and natural processes of learning. Questions such as: â€Å"What are the concepts and skills they need to learn relative to their life stages?†; â€Å"What kind of environment would they thrive best?†; â€Å"How do they learn best?† should be reflected upon in planning the program. These are deemed most important instead of just complying with what adults around them believe about what is best for them. The program should be designed to engage young children in learning in ways that are natural to them so that it will enable them to maximize their abilities to gain competence and independence. It is offered in a nurturing environment that encourages children’s confidence and creativity. The early childhood education center or preschool upholds high standards for the quality of care and education of its learners, aged 2-6 years. It provides them with abundant opportunities for learning with a balance of adult-led activities and child-initiated experiences. The

Business proposal. JUST PART B (which is 5 pages) The rest is my group Research Paper

Business proposal. JUST PART B (which is 5 pages) The rest is my group members - Research Paper Example The restaurant is fully equipped with the furniture, fixtures, and other essential equipment. Thus, the initial cost will only entail capital for starting the operations. In 1946, Taco Bell was started by Glen Bell, who opened a hot dog cafà © in San Bernardino, California. In 1950, he began Hot Dog and Hamburgers in San Bernardinos barrio (OFallon, 2011). Bell has grown and currently is operating numerous restaurants in California. Taco Bell Restaurant Company is currently over five hundred fast food restaurants word wide. The restaurant will daily serve concession every day of each year from 5:00 a.m. until 10:00 p.m. Taco Bell selected this restaurant due to its strategic placement. This step will allow the travelers to have their dishes before and after their journeys. There are other competitors in the place, but our quality and reliable service will be the bait for our customers (OFallon, 2011). We will provide healthier meals with simplified wholesome ingredients. Taco Bell will position itself premier fast food and quick service restaurant at Fort Lauderdale-Hollywood International Airport. This position will be attained by providing quality foods of highest hygiene and positive health impact. The restaurant will provide a conducive atmosphere for our customers to enjoy their meals, and they will be greeted by the smiles as they enter our restaurant. Our customers will be moved by our standard menu fare, together with seasonal menus that can use to take advantage of saving costs and maintain the trends of the current food industry. We are certain that the restaurant business is a crucial place where one can begin their career and pursue it to full-time (OFallon, 2011). In Taco Bell, we know that our restaurant will offer job opportunities to both new applicants and part-timers. Taco Bell will remain current with the ever growing food industry

Approaches to Combating Terrorism

Approaches to Combating Terrorism Discuss intelligence approaches to combating terrorism? In 2011, DOJ and FBI operate 104 Joint Terrorism Task Force (JTTF) in the United States of America. Both the agencies includes 4,000 law interpreting officers and agents whose duty is to inquire the terrorism related events taking place in USA. To investigate terrorist plots their operations are highly tactual and focused on the investigation. Through investigation intelligence got constituted to restrict and defeat terrorist acts. JTTFs develop an important system to share intelligence news with FBI who further conveys it to other agencies to overpower terrorism. The other major work of these task forces is to develop harmony between low interpreting sources and the state with United States of America on intelligence related matters. The threat of homegrown jihadists occurred and the several top most security clearance issued to local police working with JTTF. A significant dilemma for law enforcement and intelligence officials who straddle the public realm of ideas and the secretiv e realm of terrorist operations is how to sift the law-abiding, nonviolent radical attracted to jihadist rhetoric from the would-be terrorist who merits targeting. The vast amount of terrorist-related material available on the Internet in a relatively anonymous setting attracts homegrown individuals open to radicalization. Many of these individuals may show great interest in radical content, engage in radical discourse, but not become terrorists. A growing pool of those who view jihadist as â€Å"cool† and engage in online â€Å"talk† may make it harder for police to identify actual terrorists. After 9/11 attacks law interpreting got more focused and prioritized factor of intelligence got highlighted in the inquiry process. Deputy Attorney General, Paul McNulty, while working described the law abiding sector focused, proactive and intelligence attitude towards terrorist acts and to prevent it for the security of the nation. Intelligence gathering is one of the basics i n inquiring and get rid of any other emergence of terrorist attack in future. Investigations require some level of factual predication, while an assessment does not.206 However; assessments are to follow a specifically articulated purpose. The guidelines have established six authorized purposes: Check leads on individuals or activities, Check leads on groups or organizations, Collect information to analyze potential threats and vulnerabilities, Gather information for intelligence analysis or planning, Vet and manage the agency’s confidential human sources (informants), and Collect foreign intelligence. The American Civil Liberties Union (ACLU) has criticized the FBI’s amassing of racial and ethnic data based on the new guidelines. It allows for the collection of information about ethnic or racial communities and justifies the gathering of such information for proactive purposes. The guidelines state that it should be done if it â€Å"will reasonably aid the analysis of potential threats and vulnerabilities, and, overall, assist domain awareness for the purpose of performing intelligence analysis. One ACLU official has described this as racial profiling of entire communities. Discuss the role of state and local law enforcement? Terrorist attacks take place in United States of America, whether from foreign or homegrown terrorists. The local and homegrown terrorist attacks and their propagation like weapons explosives and participants all take place in local territories. The whole plan of terrorist attack got prepared locally so, to prevent from these kind of attacks responsibility not only lies on central government it also the part of local and tribal government take action against it. On daily basis up to 17,000 officials gather investigation report suspicious individuals and incidents which as crime connect with any possible terrorism activity. The case of Oklahoma City bomber Timothy McVeigh. He was arrested after a traffic stop when Oklahoma State Trooper Charles J. Hanger noticed that McVeigh’s yellow 1977 Mercury Marquis had no license plate.233 Using his home state as an example, a former U.S. Attorney maintains that â€Å"evidence of a potential terrorist threat or organized criminal enterpr ise is far more likely to be found in the incidental contact with the 10,000 police officers in the state of Washington than by the less than 150 FBI agents assigned to the Seattle Field Division. The role of state tribal and local both are very important because any kind of intriguing act take place locally security agencies should be high alert to take action against it as soon as it occurs because it may be connected to any kind of terrorism activity which will harm the nation on high extent further to check and balance locally will help to detect brutal terrorists. The Nationwide Suspicious Activity Report Initiative (NSI) is a program to push terrorism-related information generated locally between and among federal, state, local, and tribal levels. Specifically, it is a framework to support the reporting of suspicious activity—from the point of initial observation to the point where the information is available in the information sharing environment.245 It is a standardi zed, integrated approach to gathering, documenting, processing, analyzing, and sharing information about suspicious activity that is potentially terrorism-related while protecting the privacy and civil liberties of Americans. The intent is for this locally generated suspicious activity reporting to be combined in a systematic way with other sources of intelligence at the federal level to uncover criminal activity, including terrorism. Discuss investigative approach to combating terrorism? To counter brutal terrorist approach activities, America’s law interpreting agencies divided investigation approach into two terms namely â€Å"Al- Capone† approach and â€Å"agent provocateurs†. The Al-Capone approach based on the investigation of the persons who are already convicted and under observation but on small scale cases like immigration issues etc. , not alleged by the terrorism allegation but whom connections exist with main terrorist persons. While in the other approach Agent provocateurs are based on covert participation to render actual situation it is basically an undercover operation or investigation where an official became the participant of the situation and become their responsible partner to whom they rely and he facilitates them. The views on Al- Capone approach by its monikers are bit doubtful because it is already practiced on mafia level and also on white collar criminals. But if this procedure done with proper information gathering and research it can be helpful. If the officials focuses on the areas around different religious places of Muslims like mosques and Muslim communities it will help radically to counter a person who can be involved with jihadists in any manner to follow him and identify the source from where he is getting orders to facilitate them. Security agencies main focuses with in U.S Muslim communities.

Hip Hop America Essay -- essays research papers

Hip Hop America Nelson George's Hip Hop America discusses the nature of hip hop along with the relationship between African Americans and America. Many take the idea of hip hop to be just African Americans and rap music. George continually focuses on hip hop's many contradictions. He addresses how hip hop represents race, ethnicity, class, gender, and generation. George covers much familiar ground: how B-beats became hip hop; how technology changed popular music, which helped to create new technologies; how professional basketball was influenced by hip hop styles; how gangsta rap emerged out of the crack epidemic of the 1980s; how many elements of hip hop culture managed to celebrate, and/or condemn black-on-black violence; how that black-on-black violence was somewhat encouraged by white people scheming on black males to show their foolishness, which often created a huge mess; and finally, how hip hop used and continues to use its art to express black frustration and ambition to blacks while, at the same time, refering that frustration and ambition to millions of whites. Chapter 3 and chapter 16 â€Å"da joint and beyond† really caught my eye. Chapter 3 â€Å"gangsters-real and unreal† summarized the image of the â€Å"hood† and crime filled areas where people are regularly being robbed, shot, and killed. It also told how drugs came about and became a new indusry. It also became popular among musicians and soon became a way to employ young poor teens who lived in these â€Å"hoods†. As many ...

Great Gatsby: Dream Realization

Everyone has dreams, some are big and some are small but everyone has one. For Jay Gatsby; dreams can seem close but impossible to obtain. Jay Gatsby is a confusing man to understand, but his dream is very clear to everyone; he wants Daisy’s love to be his for keeping. Although there are many obstacles that stand in between him and his dream; he has an ambition to succeed where the odds are against him and Jay believes that it’s possible. After all Jay Gatsby states â€Å"Can’t repeat the past? Why of course you can! † Jay Gatsby was a man on a mission, and that was Daisy. Daisy was his Holy Grail and he was a crusader trying to obtain her, but â€Å"foul dust floated in the wake of his dreams† which slowed down his progress. In the beginning Gatsby was a very shy man and was too embarrassed and nervous to come out and speak to Daisy. In fact Daisy didn’t even know that her ex-lover was still alive; she hadn’t communicated with him since the war. The reason being for Jay’s shyness of Daisy at the beginning was because of the lack of communication for the past four years. All Jay could do was buy his mansion close enough â€Å"so that Daisy would be just across the bay. Jay was known for hosting the biggest parties in the West Egg. The only reason he had parties though was so that maybe Daisy would â€Å"wander into one of his parties, some night, but she never did. † Fortune struck him when he met Nick and realized that Nick and Daisy were close. Seeing the opportunity, he took it and managed to get Nick to invite Da isy to tea and at the same time he would arrive and make his move to initiate his dream and hopes with Daisy. Jay was mad for Daisy, he loved her and wanted her like no other man would imagine. Although when the day came and Jay was with Daisy in Nick’s house, he fled to Nick’s side once he left the room. Jay was a nervous wreck. For a second Jay thought it was a â€Å"terrible, terrible mistake,† if that wasn’t enough Jay was also acting like a â€Å"little boy. † But when Jay left and Nick came back out â€Å"there was a change in Gatsby that was simply confounding. He literally glowed; without a word or gesture of exculpation a new well-being radiated from him and filled the little room. † It was as if he gained confidence and knew he could do it. With this he invited them to his house and there he managed to woo Daisy’s heart. Everything seemed to be perfect, Jay felt like he managed to accomplish his dream, but victory was still far and out of reach. Jay always spoke plenty of his past; he seemed to want to recover something from his past. Perhaps it was some idea of himself that had gone into loving Daisy. His life had been disordered ever since he last saw her four years ago; Jay wanted it all to return to a certain staring place and go over it all slowly. He wanted Daisy to go to Tom and say: â€Å"I never loved you. † Once she would do that, then they could decide upon more practical measures to be taken. Even though he managed to win her heart; he knew that he had not won the battle yet for his Holy Grail. He wanted to â€Å"fix everything just the way it was before. † A dream that he felt was doable and in his grasp. Everything falls apart somehow, no matter who you are it falls apart in the end. For Jay Gatsby, that â€Å"foul dust† that floats around his dreams and ends it once and for all was Tom Buchanan. Tom makes Jay’s dream fall apart. They’re all in a room having a splendid time, then Tom shows his hostility towards Jay and sends everyone into turmoil. Jay tell Tom that Daisy never loved him and the only reason she married him was because Jay â€Å"was poor and she was tired of waiting† for him. Tom argues back and tells Jay that he is wrong. They both look towards Daisy and ask her what she thinks, she is frightened with the fear of both their wraths, but she starts to take Jay’s side a little. During the end of the tumult everything seemed to be going in Jay’s favor until Tom managed to shock everyone with a fact about what Jay did in his past. Jay had managed to earn his riches through illegal activities. This hit Daisy hard; Jay tried to deny everything, but Daisy knew he was lying. Sadly with every word Jay said; Daisy seemed to be â€Å"drawing further and further into herself, so he gave up, and only the dead dream fought on as the afternoon slipped away, trying to touch what was no longer tangible. † He no longer had her, his dream was no more, and all hopes had perished. The realization for Jay’s dream was that it could not happen; it was bound to fail due to Tom. If this was not enough for Jay; when it came time for his funeral to be held Daisy was nowhere to be seen. Almost as if she didn’t care and didn’t want to have anything to do with him even at his funeral. Daisy never cared for him, but she was his dream and hopes that had failed in the end; even though she lost all interest in him he still loved her and believed that he had a small fighting chance. But the fact is that in reality he had lost the battle and the Holy Grail was gone forever. Jay had a big dream, and that was to fix everything to the way that it once was and to be with Daisy; he wanted to repeat the past. But in the end Nick was right and Jay was wrong; you can’t repeat the past, and with that Jays dream ended in failure.

Free Essays on Machiavelli On Fortune

Niccolà ² Machiavelli’s The Prince is a commentary which the philosopher composed both as an attempt to assume a political position under Lorenzo di Medici and as a manual of sorts regarding the rule of princes. Machiavelli discusses how he believes a nation-state should be ruled. He goes into great detail, which includes examples from ancient and contemporary rulers, in explaining his proposals. One theme that continues to reappear throughout The Prince is that of fortune. Machiavelli discusses fortune in depth throughout his text and attempts to show the reader how it influences the rule of a prince. In Chapter VI of The Prince, Machiavelli proposes that it is opportunities that allow princes to shape things, which in turn makes them fortunate. It is these opportunities, according to Machiavelli, that allow the great qualities of the prince to show and his merits allow his good fortune to become success. This theory seems to be valid. Machiavelli provides us with examples from such great mythological figures as Moses and Romulus. He proposes that these men would not have been as great as they were had they not been given the opportunities that they were afforded. Machiavelli’s theory seems to continue to be valid. It seems that opportunity still rules the fortune that one experiences. A more modern example of the soundness of this proposal can be seen with regards to a college education. If a person does not have a college education in modern times it is much harder for them to be successful. Similarly, opportunities in early life, such as schooling and experiences at home, often dictate success or failure later in life. However, Machiavelli seems to contradict himself. Earlier in the chapter, he states that the less fortunate a prince is, the more success he will have. While this contradiction is puzzling, it is also a valid point to be considered. While opportunity is necessary for success, those who are no... Free Essays on Machiavelli On Fortune Free Essays on Machiavelli On Fortune Niccolà ² Machiavelli’s The Prince is a commentary which the philosopher composed both as an attempt to assume a political position under Lorenzo di Medici and as a manual of sorts regarding the rule of princes. Machiavelli discusses how he believes a nation-state should be ruled. He goes into great detail, which includes examples from ancient and contemporary rulers, in explaining his proposals. One theme that continues to reappear throughout The Prince is that of fortune. Machiavelli discusses fortune in depth throughout his text and attempts to show the reader how it influences the rule of a prince. In Chapter VI of The Prince, Machiavelli proposes that it is opportunities that allow princes to shape things, which in turn makes them fortunate. It is these opportunities, according to Machiavelli, that allow the great qualities of the prince to show and his merits allow his good fortune to become success. This theory seems to be valid. Machiavelli provides us with examples from such great mythological figures as Moses and Romulus. He proposes that these men would not have been as great as they were had they not been given the opportunities that they were afforded. Machiavelli’s theory seems to continue to be valid. It seems that opportunity still rules the fortune that one experiences. A more modern example of the soundness of this proposal can be seen with regards to a college education. If a person does not have a college education in modern times it is much harder for them to be successful. Similarly, opportunities in early life, such as schooling and experiences at home, often dictate success or failure later in life. However, Machiavelli seems to contradict himself. Earlier in the chapter, he states that the less fortunate a prince is, the more success he will have. While this contradiction is puzzling, it is also a valid point to be considered. While opportunity is necessary for success, those who are no...

For many years after the introduction of automobiles

For many years after the introduction of automobiles, three kinds of power sources were in common use: steam engines, gasoline engines, and electric motors. In 1920 over 2300 automobiles were registered in New York City, Boston, Massachusetts, and Chicago, Illinois. Of these, 1170 were steam cars, 800 were electric cars, and only 400 were gasoline cars. Gasoline-powered engines eventually became the nearly universal choice for automobiles because they allowed longer trips and faster speeds than engines powered by steam or electricity. By 1920 more than 8 million Americans owned cars. Major reasons for the surge in automobile ownership were Ford's Model T, the assembly-line method of building it, and the affordability of cars for the ordinary wage earner. Many new companies were formed. Nissan Motor Co., Ltd. completed its first car in Japan. FIAT produced automobiles in Italy, and Daimler and Benz merged together in 1926 to begin production of the Mercedes-Benz line of automobiles. In 1928 the German manufacturer Bayerische Motoren Werke AG (BMW), also known as Bavarian Motor Works, began building automobiles. As the end of the decade neared, Ford and Chevrolet were very competitive with their price and products, which had continued through the Thirties. Other automakers, such as Cadillac, Packard, and Chrysler, began to have an impact on the market. Towards the end of the 20's the stock market crashed. The crash forced many smaller, automakers to close their doors and declare bankruptcy. Some companies held on into the Thirties and Forties, but eventually faded from the scene. Few companies have survived to modern times, but those that have are some of the world's leaders in production and sales today.

Return on Expectation v Return on investment in Management Development Dissertation

Return on Expectation v Return on investment in Management Development Training - Dissertation Example The approach to address the demands of repeatability, rigor and uniqueness has two important features (McLinden & Trochim, 1998, p.1). Firstly it requires obtaining a preponderance of such evidences which demonstrates that expectations for the program impact originally leading towards the investments were met. Secondly it must also provide evidence with substantial methodological vigour for withstanding the scrutiny. In pursuing this approach, the evaluation paradigm is shifted to a ‘legal’ framework. Under the framework, if the conclusion arrived at is such that training adds value then the evidence used is required to be persuasive (McLinden & Trochim, 1998, p.1). This evidentiary standard is considered enough to reach a clear and reasonable conclusion regarding value of the program (McLinden & Trochim, 1998, p.1). ... ows that the program has achieved the three Cs, Correspondence Consistency Consensus (Wildermuth & Gray, 2005, p.66) Assessment of the value begins with the assessment of the outcomes that are expected from the program. Expectations might arise from the stakeholders who have different beliefs about the impacts of the programs (Wildermuth & Gray, 2005, p.66). The executives might be concerned about the strategic issues like the effectiveness of the programs during changes in market conditions, while those building the training modules would be concerned with the tactical details like whether group activities would be most effective in conveying the content (Wildermuth & Gray, 2005, p.66). The need for realising the expectations and measuring them was realised when trainers were unable to define the outcomes that stakeholders expected in measurable terms (Kirkpatrick, 2009, p.184). Given the multiple views which exists and differ from each other, defining values necessarily means popul ating the expectations of impacts with multiple perspectives. For the development of the training programs the multiple perspectives includes project managers, content experts, instructional designers and other stakeholders. Successful measurement of value includes integrating the diverse expectations into a single consensus about which the program seeks to achieve (McLinden & Trochim, 1998, p.2). On the other hand the Return on Investment (ROI) on training is considered to be primary tool for the forecasting and evaluation of the benefits of training programs and for conducting of the ROI analysis. The topic has emerged as the most popular concept in HRD conferences and other conventional agenda in organisations (Phillips, 2003, p.9). Pressure from the senior managers and clients has

Marketing analysis Essay Example | Topics and Well Written Essays - 3000 words

Marketing analysis - Essay Example Profitable businesses have to give equal strategic importance to all these four aspects of marketing if they want to compete for a greater share in increasingly tumultuous markets. In this age of increasing and accessible media technology, the customer has become even more demanding about what they will buy or not given. There is excess information readily available to compare and contrast various business offerings and any complaint or minor discrepancy about a certain brand can be communicated to the mass marketplace very easily. In such conditions, claiming to be the best business in any sector is no small feat but Vodafone, British’s top most mobile network service provider and the world’s second biggest brand by both revenue and subscribers (intangible business, 2008, pg 10) has managed to attain and maintain this position for quite some time. Launched in 1982 as a joint venture between Racal Electronics plc's subsidiary Racal Strategic Radio Ltd along with Millico m and the Hambros Technology Trust; Vodafone Group was born as a separate brand and business in 1991 with the divergence of Racal Telecom from Racal Electronics (cellnet, 2012). Over the past two decades, the telecommunications giant has pursued an aggressive expansion strategy combined with emotional and relatable marketing campaigns to cement their brand; â€Å"Its brand is the most geographically spread and is the second most valuable telecoms brand in the world, worth $22.1bn.† (intangible business, 2008, pg 10) Intagible business, 2008. The World’s Most Valuable Mobile Telecoms Brands 2008 [Online]. Pg 14 In this research done by intangible business, an analysis of the world’s largest telecom brands was done through publicly available information.500 operations were studies to provide the top 100 rankings based on brand value for share holders. In a heavily congested market with little to no differentiation between the product offerings, businesses have to rely on the strength of their brand to retain loyal customers, encourage trial by new customers and lead to steady revenue and profit growth. Vodafone brand value was determined as $22.1Bn in 2008. 2.0 Vodafone network The previous year was an extremely fruitful one for the mobile network â€Å"Vodafone  beat expectations to report a 4.1% rise in revenues to ?23.5bn, with 9.4 million new customers joining its network in the last six months.† (Garside, 2011). Analyzing the strategic and marketing policies followed by the company can help in identifying the reasons for their continued profitability 2.1 The British Market The business is headquartered in Newbury, Berkshire, England, though through expansion and acquisition they have managed to form strong markets in many different countries. Vodafone’s started aggressive brand growth in the 1990s, when the business began to consolidate itself on the British high-street. Starting from 1996, Vodafone acquired the two thir ds of Talkland it did not already own for ?30.6 million. Later the same year, Vodafone purchased Peoples Phone for ?77 million in a defensive move. The 181 store chain  provided Vodafone with the necessary physical assets to strengthen their presence and distribution channels for further growth. Soon it added Astec Communications, a service provider with 21 stores, in the acquisition portfolio by purchasing 80% of the company (cellnet, 2012). With its presence secured in the British market, Vodafone went on to concentrate on enhancing its brand